Scottsdale (Arizona) hosted an annual meeting for Top of the Table (a group of the highest performers in the insurance and financial services markets). These elite members were invited to relax and talk shop while they were treated to a tranquil resort tucked away in a desert oasis. Event materials featured actionable messaging die-cut out of beautiful desert photography encouraging members to educate, create, explore, and celebrate while they enjoy the meeting.
A laser-cut cover reveals a hint of a scenic photo through a series of words that encourage the members as they set off to learn, network, and grow as professionals. The wire-bound book contains all of the important information about the event and communicates it with clarity and consistency.
Placed in the membership magazine, Round the Table, these print ads are used to engage and encourage some members to attend, while inspiring others to work towards attaining eligibility for future Top of the Table meetings.
Mailed to the highest performing members of MDRT, this book introduces the exclusive educational and networking opportunities available at the meeting.
A simple online animated ad was designed to be placed on industry-specific websites informing potential attendees about the location of the meeting and introducing the messaging for the event.