Top of the Table hosted an annual meeting in San Francisco (California) for its exclusive membership of the world’s top financial service professionals. The event’s branding was defined through meticulously-drawn illustrations of the city’s most iconic imagery (Golden Gate Bridge, Painted Ladies, and trolleys) that stepped out beautifully across the whole suite of marketing materials from vintage postcards and posters to the elegant program book.
Placed in the membership magazine, Round the Table, this print ad is used to engage and inspire eligible members to attend, while simultaneously inspiring others to work towards attaining eligibility for future Top of the Table meetings.
This wire-bound book contains all of the important information about the event. We designed it so that it fit in with the other event materials and communicated the content with clarity.
Mailed to the highest performing members of MDRT, this book introduces the exclusive educational and networking opportunities available at the meeting.
The materials at the event were designed to fit within the overall design theme and brand the event inside of the hotel and convention center.