The Lineage Group
Logo

A financial services firm in the Chicago suburbs approached us to help them strategize a new name and brand for their company. After over thirty years of working with businesses and families in a variety of financial planning situations the company grew to a point where they needed a new outlook on their own future. Taking them through the branding process uncovered a few organizational questions that were given a clear answer to go along with their new logo.

Identity System

Forming a personal connection with their clients required touchpoints that avoided the overused, slick financial vernacular. The letterhead, envelopes, and business cards were printed on a very tactile uncoated soft cream paper, and the business card takes it a step farther by using letterpress printing to make a memorable first impression.

LNG-Identity-System.png#asset:500

Apparel

The logo was embroidered on polo shirts, sweaters, and pullovers to give out to clients as a promotion.

LNG-Embroidery-Detail.jpg#asset:1726


View the Complete Case Study