The Lincoln Square-Ravenswood Chamber of Commerce covers a lot of ground and includes four distinct neighborhood pockets. Their new brand included these areas while at the same time allowed each pocket to stand on its own. We positioned the neighborhood as clever, communal, and family-friendly in an appeal to its growing demographic of well-educated young singles and families.
The neighborhood was using the four 'L' stops along the Brown Line to define its main shopping districts. We created a series of variant logos that marked each area with the stopâ€™s name as well as its own unique color.