The Congress of Neurological Surgeons is a membership organization that is dedicated to advancing the field of neurosurgery. The organization works to help its members advance by providing educational and developmental opportunities for them to grow as researchers and doctors.
Placed in industry magazines, the advertisement enticed readers to stop, try the maze, and learn about the course.
CNS offers its members the opportunity to attend a review course for the Oral Board exams. This test completes aÂ neurosurgical doctor'sÂ initial certification in order to continue practicing. We worked with CNS's marketing department to develop a creative campaign to give their memberâ€™s confidence as they entered the exam.
Design isn't brain surgery, but it was still a challenge to develop an engaging visual campaign around the review course. Our solution was to create a brain maze that would both get a test-takerâ€™s attention and captivate them enough to try to solve the puzzle. The analogy of navigating through the maze and the exam turned out to be a simple and fun way to promote the course. The design was successfully integrated into a variety of print ads, online ads, and direct mail pieces.