NeoCon is a mecca, a destination; it is the largest exposition and conference for commercial interiors in North America and this year its 40,000 attendees were challenged to think BIG. Conceptually, the idea translated into the creation of a fantastical space that immortalized a select number of iconic furniture pieces. Custom photography of the furniture was combined with miniature figurines to create a variety of different scenes that were used throughout the marketing campaign.
A six-page magazine advertisement in Casual Living magazine promoted the show and communicated more details about the event to potential attendees.
Over 20 emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on every device.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
Print ads were designed and adjusted to fit over 13 different ad dimensions. We also provided each publication with two versions of each ad so the artwork would look great no matter if it was placed on the right page or left page of the magazine.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon each year.
We developed a system of way-finding signage and interactive digital displays that branded theMART for the event.