METAvivor is a non-profit organization dedicated to raising awareness and support for those suffering from metastatic (Stage IV) breast cancer. A modern redesign of the brand featured thought-provoking statistics driven home through emotionally-compelling photography of people with the disease. The brand extended across the full suite of marketing materials; including everything from the website and its microsite to printed donor materials to an awareness van that travels the country.
The three-color ribbon was a staple of the Metavivor brand, but we worked with the organization to give the logo a little haircut. We simplified the typography by using Bodoni, a classic serif typeface, which added a level of clarity and professionalism to the identity.
When traveling to trade shows and events, the team needed something that could brand the space and tell their story.
Two online ads were created to match the brand and drive people to the website to learn more about metastatic breast cancer.
As a nonprofit, it was imperative to be able to connect with a large number of people in the most cost effective way possible. We developed a few different templates that were imported into an email platform, BSD Tools, so they could send out a variety of different emails.