Since the MDRT Foundation’s creation, its worldwide membership has participated in countless efforts addressing humanitarian challenges and empowering people around the globe. The increasingly competitive fundraising landscape lead to both the redesign of their logo and their overall brand. Engaging marketing materials were designed to promote their mission and encourage members to take action through year-end campaigns, phonathons, and annual meeting events.
The old logo used a silhouette of a knight and the organization was looking to build up this brand capital. We designed a more sophisticated illustration of the knight that better reflected the integrity of their mission.
Pop-up banners were taken to different locations to quickly brand a new space.
The brochure offered an overview of opportunities for companies that wanted to partner with the MDRT Foundation.