Malaria affects millions each year, and the Lutheran Malaria Initiative raised money to help people in high-risk, but under-resourced, countries through a combination of education, treatment, and prevention. We developed the tagline, “Give a First Chance” and applied it to a wide variety of materials that included the website, videos, pocket folders, donor brochures, instructional guides and fundraising kits. These new materials were designed to bring a heightened sophistication to the brand and to help readers form an emotional connection with the people who would benefit from their generous support.
This overview brochure was sent to donors and churches around the country to raise awareness of LMI's mission.
Getting people invested in joining the cause required a quick way to explain the problem as well as a solution. We wrote and directed this animated video and worked with the production house, Mode Project, to show what can happen if we ignore the malaria epidemic for only one minute.