Lutheran Malaria Initiative

Malaria affects millions each year, and the Lutheran Malaria Initiative raised money to help people in high-risk, but under-resourced, countries through a combination of education, treatment, and prevention. We developed the tagline, “Give a First Chance” and applied it to a wide variety of materials that included the website, videos, pocket folders, donor brochures, instructional guides and fundraising kits. These new materials were designed to bring a heightened sophistication to the brand and to help readers form an emotional connection with the people who would benefit from their generous support.

Case Statement

Case Statement

This overview brochure was sent to donors and churches around the country to raise awareness of LMI's mission.

Animated Video

Animated Video

Getting people invested in joining the cause required a quick way to explain the problem as well as a solution. We wrote and directed this animated video and worked with the production house, Mode Project, to show what can happen if we ignore the malaria epidemic for only one minute.

Fundraising Materials

Fundraising Materials The campaign hinged on getting young members of churches to champion the cause and raise money for the charity.

Fact Sheets

Fact Sheets A series of fact sheets were created and distributed to fundraisers so they could inform their community.

School Starter Kit

School Starter Kit This school kit was designed to help school leaders through the recommended process of gathering donations.

Step-by-Step Guide

Step-by-Step Guide

Website

Website This horizontally scrolling site took the user on an interactive journey around an African village to see what one small mosquito bite can do.