The Lincoln Square-Ravenswood Chamber of Commerce covers a lot of ground and includes four distinct neighborhood pockets. Their new brand included these areas while at the same time allowed each pocket to stand on its own. We positioned the neighborhood as clever, communal, and family-friendly in an appeal to its growing demographic of well-educated young singles and families.Designing with these goals in mind lead to an expansive brand that included everything from playfully witty â€˜Lâ€™ ads to whimsically illustrative neighborhood signage.
The neighborhood was using the four 'L' stops along the Brown Line to define its main shopping districts. We created a series of variant logos that marked each area with the stopâ€™s name as well as its own unique color.
Standing 15-feet tall, this three-sided obelisk is one of the key landmarks in the neighborhood. We created a modular system that allows the Chamber to periodically update the signage on the obelisk and nearby kiosk to promote new community events.
We wrote and designed a series of advertisements that highlighted the advantages of hopping off the Brown Line to explore the four unique areas within the neighborhood.