With offices in Chicago and South Florida, JW Plastic Surgery has emerged as a big name in cosmetic and reconstructive surgery. We have worked with company through the early stages of their business creating a brand that was elegant and sophisticated which provided their affluent clientele with the utmost confidence in their services.
The logo used the companies initials to create an abstracted depiction of a woman's figure. The color palette combines a metallic bronze with a classic black and white motif to give the feeling of a luxury fashion brand.
We developed a system of frosted vinyl window signage that was implemented at their different office locations. A circle pattern helped to create a beautiful facade as well as providing privacy for their customers.
We designed a modular packaging system that was inexpensive to reproduce, but consistent with the elegance of the brand. We sourced prefabricated boxes and branded them with digitally-printed stickers. A small instruction booklet rounded out the kit of products that they marketed to patients.
A MailChimp HTML template was custom designed and programmed so they would be able to easily send monthly specials to clients.