Over the past few decades, James Hardie has become the pre-eminent manufacturer of fiber cement products. Their industry-leading cement board siding is custom-made for different regional environments to best protect homes from the weather. As the company has grown over time, a more sophisticated brand took shape to properly represent its leading stature within the industry.
This heavily-animated sales presentation boosted conversions during the key decision-making meetings with their customers. While the new presentation was designed in Powerpoint, traditional bullet point slides were replaced with incredible, custom-designed animations that included everything from panoramic zooms to advanced time-based effects.
Custom icons were drawn to serve as identifiable badges for their contractor search. This carefully-constructed visual system allowed customers to quickly identify which services each contractor could perform.
To increase their online presence, a series of banner ad campaigns were designed for each of the companyâ€™s business segments. Animations showed the benefits of their products in action to grab the attention of potential customers.