The trade show managers decided it was time to officially rename the event. Attendees and manufacturers (as well as the in-house marketing team) all referred to the show as "Casual Marketâ€ť so it seemed appropriate to officially change the name from the lengthy â€śThe International Casual Furnishings and Accessories Market." With that, we developed a new logo and brand that the largest outdoor furnishings tradeshow deserved.
A series of ads were designed to feature a product from a range of the showâ€™s established exhibitors.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.