Following the initial rebranding we did the year prior, Casual Market broadened its action-driven messaging to further reflect the categories within the outdoor furnishings industry. To visually separate itself from the previous year, the showâ€™s look and feel evolved slightly while keeping the newly-defined core brand tenets intact. Clever headlines pulled the campaign together and highlighted specific words that are synonymous with outdoor living.
A series of ads were designed to feature a product from a range of the showâ€™s established exhibitors.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.