Casual Market

The annual Casual Market tradeshow showcases all things in the outdoor furnishings category as it draws manufacturers and attendees from around the world. With such a rich range of products to draw from, the visual design sought to reveal the beautiful furniture within a range of gorgeous outdoor photos. Headlines and translucent boxes melded into photo as highlight colors were drawn from the scene itself.

Direct Mail

Direct Mail A foldout postcard was mailed to potential attendees to invite them to attend the show at theMART.

HTML Emails

HTML Emails

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Prospectus

Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.

Signage

Signage

Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.

Online Ads

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Sales Materials

Sales Materials A small flyer and fold-out business card helped the sales team promote the show and encourage manufacturers to exhibit.