The annual Casual Market tradeshow showcases all things in the outdoor furnishings category as it draws manufacturers and attendees from around the world. With such a rich range of products to draw from, the visual design sought to reveal the beautiful furniture within a range of gorgeous outdoor photos. Headlines and translucent boxes melded into photo as highlight colors were drawn from the scene itself.
The trade show includes all things in the outdoor furnishing space including umbrellas, furniture, and accessories. With the event centered around displaying everything under the sun, our solution was to create a mosaic of triangles that comes together to form an abstracted sun. These shapes could be further interpreted to the people and companies that visit Chicago for this annual event.
A series of ads were designed to feature a product from a range of the showâ€™s established exhibitors.
We market a number of events throughout the year that have to be carefully coordinated to manage direct mail, e-blasts, signage, and the website. And, we depend on GD Squared to do it all.Susan McCullough | Senior Vice President | Merchandise Mart Properties
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.
Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.