Beechworth Windows

Several stalwart brands have long held a tight grip on the replacement window industry. Beechworth Windows, the relative upstart, featured several technological innovations at a price point that positioned it well within the market. Through a redesign of their core marketing materials, the company was able to differentiate itself and compete against the more established competitors.

Website

Website The website enriched the user experience and explained the benefits of fiberglass windows.

Contractor Network Brochure

Contractor Network Brochure A tri-fold brochure provided an overview of the products and benefits to recruit contractors and help grow their marketshare.

Contractor iFrame

Contractor iFrame

To further help contractors sell Beechworth Windows to their clients, we developed a mini-site that was embedded into a contractor’s own website. This created a cross-channel structure consistently highlighting the Beechworth product line while utilizing the same data and content management system as the main website.

PowerPoint

PowerPoint

A PowerPoint presentation was distributed to all contractors providing them with a visual guide to walk through with each of their customers.