Addison Group, a professional staffing firm, has been growing incredibly quickly nationwide and were in need of a corporate brand that better represented their stature within the industry. As part of that larger branding project, we designed and developed a new logo and marketing materials to reflect the growing company. Each of these components was designed around the perspective of one of their two main audiences – those looking for work and those hiring.
Finding the right candidates for the right job is like solving a puzzle. The logo took the shape of a complex puzzle where all of the pieces — no matter their size — come together to form something abstract and beautiful.
A special presentation was designed to introduce Addison Group to companies with whom they wanted to form a long-term partnership.
Addison Group has often expanded its services through the acquisition of other staffing companies. We designed these subsidiary companies to simultaneously keep their own personality and fit under the Addison's larger umbrella. In addition, we developed logos and badges for a variety of company incentive programs.